Sabah’s tourism is making waves—in the best way possible! Between January and July 2025, over 2.1 million visitors made their way to Sabah, marking a 20% bounce back from 2024 and hitting 89% of pre-pandemic levels. With international interest growing (especially from China) and a rising focus on wellness and sustainable travel, Sabah is on track for a blockbuster year.
At 4,095 m, Mount Kinabalu isn’t just Sabah’s highest point—it’s a thrill and a UNESCO jewel. Want to climb it? It’s still a 2-day, 1-night hike to the summit, but heads-up: the state is considering introducing age limits or fitness tests after recent tragedies involving older climbers. Just something to keep in mind as you train for the ascent!
Meet the furry locals—rehabilitated and ready for the wild. This center near Sandakan is world-famous for giving orphaned and injured orangutans a second shot at nature, complete with leafy jungle escapes and the occasional cheeky swing.
Misty mornings, hornbills calling overhead, and wild river safaris looking for orangutans, pygmy elephants, proboscis monkeys, saltwater crocodiles, and rhinoceros hornbills. This place is nature’s blockbuster—especially at Sukau Rainforest Lodge, beloved by researchers and David Attenborough fans.
Ranked among the world’s top dive havens, Sipadan dazzles with turtle encounters, reef-shaking schools of fish, and even the occasional shark cameo. Permits are limited—so book early if this is your underwater dream.
Deep in the rainforest, Danum Valley is all about ancient trails, hidden burial caves, and photos of orangutans or clouded leopards peeking through the mist. Wilderness immersion at its best.
2025 marked the launch of Sabah’s 10-year Sun Bear Action Plan (2025–2034). Expect new observation decks, interactive centres, and even a captive-breeding setup in the works to protect these playful forest dwellers.
Kota Kinabalu serves up everything from buzzing night markets and seafood feasts to rooftop views and quick getaways to serene Sinai-slick beaches in Tunku Abdul Rahman Marine Park.
Monsopiad Heritage Village in Penampang invites you into Kadazan-Dusun history, with jaw-dropping heirlooms, ancestral lore, and even the famed “House of Skulls.”
Kaamatan Festival & Unduk Ngadau 2025: Sabah’s harvest celebration crowned Atitih Yati Robert of Tamparuli as this year’s beauty-and-culture ambassador—she embodies the spirit of Huminodun, “loyalty, sacrifice, and grace.”
Eco-splendour: Deep forests, marine marvels, and bear hugs await.
Culture with flair: Kadazan-Dusun pageants, tribal heritage, and culinary treats.
2025 Buzz: Tourism is booming. Sabah is the comeback star of Southeast Asia’s travel scene.
| Day | Morning Adventure | Afternoon Delight | Evening Chill |
|---|---|---|---|
| 1 | Climb or stroll Kinabalu Park trails | Sunset at TARP islands | Night market eats in KK |
| 2 | River safari – spot primates & hornbills | Visit orangutans at Sepilok | Cultural show at Monsopiad Village |
| 3 | Danum Valley trek | Wildlife watching galore | Eco-lodge under starlit skies |
| 4 | Beach hopping or island diving | Return to KK for seafood | Attend a local festival or Kaamatan event |
Sabah is spinning a new story in 2025—bold, beautiful, and bursting with life, culture, and adventure. Ready to start plotting your escape?
